I’m a lifelong learner with a deep appreciation for history’s lessons, which I use to inform my future endeavors. My commitment lies in adding context and perspective to every aspect of my personal and professional journey. My family serves as a constant source of inspiration and support, grounding me in purpose and guiding my endeavors.

As a Senior Director and Head of UX Design for Walmart Business, I’m leading a renewed focus on user and business customer experiences. My initial focus is implementing a new product design methodology, defining customer organization segments, and user journeys for B2B procurement experiences. Additionally I’m also growing a world-class UX team to support product and engineering, aiming to close out $100MM in annual gross merchandise volume.

Previously, I served as Director and Head of UX Design at Varis from April 2022 to April 2024, where I led a diverse design team to build a unique B2B eCommerce platform. I orchestrated UX operations, strategies, and creative vision, facilitating collaboration with marketing, sales, and business stakeholders.

From May 2016 to April 2022, I was the Head of Austin UX Design Studio, and a Sr. Manager of UX Design at Amazon. I managed the build-out and support of the UX studio, built the first onsite usability lab in Austin, and expanded the cross functional UX team from 3 to over 80.

As the Senior Manager of UX Design at Amazon Business, I set the strategic direction for the B2B eCommerce experience, managed a matrixed organization of 30 UX practitioners, and contributed to organic revenue growth of over $30B annually.

Between October 2013 and April 2016, I was the Director of UX Design at Dell, managing a UX and engineering team responsible for B2C, B2B, technical support, and sales associate user experiences. I also managed the development and maintenance of Dell's global design systems and pattern library.

Additionally, I have academic experience as an Adjunct Professor for the UX/UI program at the University of Texas at Austin's McCombs School of Business, where I taught an intensive UX/UI certificate program and graduated 74 students over 2 years.

Education:

I hold a Bachelor of Fine Arts degree from Sam Houston State University, where I explored radio, television & film production, photography, journalism, and web technologies.

Passion and Purpose:

My goal is to be a driving force within the UX design landscape, leveraging my wealth of experience and expertise to create innovative and impactful digital experiences that resonate with people. At the end of the day, I strive to make every digital experience as easy and intuitive as possible.